VakInvest 86

Contractors are not chosen by marketing — they are prequalified

Construction is not won on brand. Margins on СМР work are thin enough that awards turn on evidence: is the firm registered with the chamber, are the ISO certificates current, does it own its plant or rent it, and can it show comparable completed projects. A developer or main contractor shortlisting a subcontractor is performing due diligence, and the website is the first document in that process.

VakInvest had the substance and no structure for it. Several self-performed service lines — design, electrical & plumbing, finishing works, insulation, road construction — a fleet of owned heavy machinery, and a growing portfolio of delivered projects, all of it living in someone's email and reassembled by hand for every tender. Owned plant in particular is a signal worth publishing: it says capacity is in-house rather than sublet, which is precisely what de-risks an award.

The failure point was staleness. Credentials expire, the fleet changes, and a certificate list is worthless the day it is out of date — so the material had to stay maintainable by the team themselves, in Bulgarian, without waiting on anyone. It also had to hold its shape under that maintenance: services, projects, machinery and certificates behaving the same way every time, so the evidence stays presentable without supervision rather than drifting a little with every update.

What we owned, end to end

Our mission was to turn a multi-line contractor's credentials into a structured, self-maintained asset — designed and built from scratch, with services, projects, plant and certificates each given a real shape so the team keeps the evidence pack current themselves. Built to be updated by site staff between tenders, not by an agency on retainer.

Structured content, a clean brand, zero bloat

An 8-section homepage carries the hero slider and the top-line capability claims. Five service pages share a sticky services sidebar, so a visitor scoping one trade discovers the adjacent ones — the mechanism by which a specialist enquiry becomes a larger scope of works.

A filterable Проекти portfolio with a gallery lightbox is how a prospect finds the comparable reference they came for instead of scrolling past it. The certificates page deliberately separates ISO certification from chamber credentials, because they answer different questions in a prequalification review and get checked by different people.

The identity — navy and teal, Montserrat headings over Inter body — is calibrated to read as credible and institutional rather than promotional.

In a sector where the reader is assessing risk, restraint converts better than persuasion.

the design principle

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